GEO Is A Distraction. Tell That To The Buyer.
Google sends more traffic. But buyers can use AI to choose a business before they ever visit its website. That is what the “GEO is a distraction” debate misses.
Author
Tanay
Growth Marketer
Tanay covers the intersection of AI and marketing at Writesonic.
His work focuses on how LLMs and AI Agents are reshaping search, and how marketing teams can adapt their SEO and content strategies for an AI-first search landscape.
Articles by Tanay
Introducing Muse Spark tracking in Writesonic
Writesonic now tracks Muse Spark. Explore how Meta’s model represents your brand, which competitors appear in its recommendations, and the sources it cites.
SEO Has Content Decay. GEO Has Citation Decay.
Citation trends can change which pages deserve your team's attention. Learn how to combine them with SEO data and give every content refresh a clear reason.
What Is Citation Decay? Why AI Search Citations Fade Over Time
Citation decay reveals when a page is losing its place in AI answers. Learn how to confirm the decline, investigate it, and decide what needs to change.
Introducing Prompt targets: track the questions your buyers actually ask
Prompt targets help you generate non-branded prompts that reflect your real buyers, funnel stages, and markets, so AI visibility becomes more actionable.
GPT-6 Astra Searches 40% Less Than the Model Before It, and Reads Brands Directly Instead
We tested OpenAI's new flagship. It searches the web 40% less than the model it replaced, and the searches it keeps go straight to brand pages, not reviews. Your pricing page is the new front line.
What Separates Brands Gaining AI Visibility From Those Losing It? A 4,670-Brand Study
We tracked 4,670 brands over four months to find which signals moved with AI visibility growth. Citation share showed a 0.41 correlation with visibility change.
Writesonic vs Omnia: Which AI Visibility Platform Is Better in 2026?
Writesonic vs Omnia, which AI visibility platform is better in 2026? This comparison breaks down features, pricing, agency and enterprise fit, and the workflow…
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