ChatGPT is putting ads in its answers. We track them daily.
A live, daily index of the sponsored ads ChatGPT is rolling out inside its answers.
of ChatGPT answers showed an ad on Jul 6
Built on a large daily sample of real AI answers, not a census of the whole market. The exact numbers are indicative, but the sample is big enough to reflect overall trends in AI advertising.
How often ChatGPT answers carry an ad
The share of ChatGPT answers that showed a sponsored ad, day by day. Hover any day for the exact count out of all answers captured.
ChatGPTMost AI answers still have no ad
Every AI answer is an organic answer, and sometimes a sponsored ad gets inserted alongside it. Here's how rare that still is today.
28,900 of 499,741 answers carried a sponsored ad
Brands showing up most in AI ads
The brands appearing most often in AI ads on the latest snapshot, ranked by total appearances.
- BrandAppearancesShareRank
- 1
samsung.com1,6331.7%—
- 2
nike.com1,2811.3%—
- 3
apple.com9991.0%—
- 4
bestmoney.com7740.8%6
- 5
royalcanin.com7400.8%28
- 6
lg.com6970.7%1
- 7
philips.com6900.7%1
- 8
cerave.com6820.7%1
- 9
mi.com6030.6%3
- 10
dove.com5840.6%7
- 11
asus.com5820.6%1
- 12
bosch.com5590.6%1
- 13
lenovo.com5580.6%4
- 14
adidas.com4870.5%1
- 15
thedermaco.com4830.5%1
Which industries buy sponsored ads
The industries running the most sponsored ads in AI answers right now.
- IndustryAdsShare
- Business & Productivity Software3.7K12.9%
- Specialty Retail1.5K5.2%
- Accounting & Tax Services9003.1%
- Cloud, Hosting & It Services8172.8%
- Dog Products & Services7982.8%
- Career Services & Job Search7072.5%
- Business Consulting6982.4%
- Investing & Trading6512.3%
Where the sponsored ads are showing
How sponsored ads break down across country markets on the latest snapshot.
- MarketAdsShare
- 🇺🇸United States27.2K94.2%
- 🇨🇦Canada1.1K3.7%
- 🇦🇺Australia3521.2%
- 🏳️450.2%
- 🇰🇷South Korea140.1%
- 🇳🇿New Zealand140.1%
How a sponsored ad shows up in ChatGPT
A representative look at ChatGPT's native sponsored card: a brand and product on the left, a product image on the right, slotted right into the answer.
Illustrative examples of the native sponsored format using real brands that advertise in AI answers. Product copy is representative.
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See your brand's ads in AI answers
This index is the market view. Writesonic's AI Ads Tracker shows your own ads, your competitors' ads, and paid vs organic placements across AI answers, all in one place.
