Google AI Overviews are putting ads in their answers. We track them daily.
A live, daily index of the sponsored ads Google AI Overviews are rolling out inside their answers.
sponsored ads in Google AI Overview answers yesterday
Built on a large daily sample of real AI answers, not a census of the whole market. The exact numbers are indicative, but the sample is big enough to reflect overall trends in AI advertising.
Sponsored ads in Google AI Overviews, day by day
How many sponsored ads Google AI Overviews showed each day. Hover any day for the advertiser and answer counts behind it.
Google AI OverviewsMost Google AI Overview answers still have no ad
Every Google AI Overview answer is an organic answer, and sometimes a sponsored ad gets inserted alongside it. Here's how rare that still is today.
22 of 105,857 answers carried a sponsored ad
Brands showing up most in AI ads
The brands appearing most often in AI ads on the latest snapshot, ranked by total appearances.
- BrandAppearancesShareRank
- 1
samsung.com1,4391.2%5
- 2
apple.com9850.8%1
- 3
hp.com7500.6%2
- 4
lenovo.com7380.6%2
- 5
asus.com7260.6%1
- 6
royalcanin.com6990.6%10
- 7
philips.com6620.6%12
- 8
beminimalist.co6500.5%—
- 9
cerave.com5570.5%4
- 10
lg.com5550.5%8
- 11
microsoft.com5490.5%2
- 12
google.com5480.5%40
- 13
mi.com5310.4%11
- 14
acer.com4860.4%7
- 15
purina.com4770.4%18
Which industries buy sponsored ads
The industries running the most sponsored ads in AI answers right now.
- IndustryAdsShare
- Business & Productivity Software1.5K10.7%
- Investing & Trading4273.1%
- Specialty Retail4213.1%
- Higher Education2822.0%
- Marketing & Advertising2571.9%
- Business Consulting2321.7%
- Online Learning & Professional Development2281.7%
- Skincare Products2281.7%
Where the sponsored ads are showing
How sponsored ads break down across country markets on the latest snapshot.
- MarketAdsShare
- 🇺🇸United States10.7K78.2%
- 🇮🇳India1K7.4%
- 🇦🇺Australia5854.3%
- 🇨🇦Canada3682.7%
- 🇲🇾Malaysia2181.6%
- 🇧🇷Brazil1811.3%
- 🇹🇭Thailand1641.2%
- 🇲🇽Mexico1270.9%
How a sponsored ad shows up in Google AI Overviews
A representative look at the two native formats Google inserts beneath an AI Overview: a sponsored product carousel, and a sponsored text listing.
Illustrative examples of the native sponsored formats using real brands that advertise in AI answers. Prices, ratings and product copy are representative.
The best picks balance cushioning, comfort and sound quality. Here are a few top-rated options from recent reviews and expert roundups:
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Questions about the AI Ads Index
See your brand's ads in AI answers
This index is the market view. Writesonic's AI Ads Tracker shows your own ads, your competitors' ads, and paid vs organic placements across AI answers, all in one place.
